The Starfish Story

The name of the business is synonymous with the story of the starfish thrower by Loren Eiseley 1907 – 1977.

Once upon a time, there was a wise man who used to go to the ocean to do his writing. He had a habit of walking on the beach before he began his work.

One day, as he was walking along the shore, he looked down the beach and saw a human figure moving like a dancer. He smiled to himself at the thought of someone who would dance to the day, and so, he walked faster to catch up. As he got closer, he noticed that the figure was that of a young woman, and that what she was doing was not dancing at all.

The young woman was reaching down to the shore, picking up small objects, and throwing them into the ocean. He came closer still and called out "Good morning! May I ask what it is that you are doing?". The young woman paused, looked up, and replied "Throwing starfish into the ocean". "I must ask, then, why are you throwing starfish into the ocean?" asked the somewhat startled wise man.

To this, the young woman replied, "The sun is up and the tide is going out. If I don't throw them in, they'll die". Upon hearing this, the wise man commented, "But, young lady, do you not realise that there are miles and miles of beach and there are starfish all along every mile? You can't possibly make a difference!".

At this, the young woman bent down, picked up yet another starfish, and threw it into the ocean. As it met the water, she said, "I made a difference to that one!"

What relevance does the Starfish story have on us

"The Star Thrower" is a classic story of the power within each one of us to make a real difference to our businesses, our teams, families, our communities and the lives of others.

It is a powerful reminder that we can support other people by encouraging them, supporting their brand, helping them reach their potential, supporting them to be successful and sometimes putting our hands into the water when others don’t to help colleagues, friends and strangers who are in trouble and in need of a helping hand to haul them out of the water and rescue them.

The starfish story is all about making a difference in the world in which we live. Starfish is all about making that difference and the question we ask is:

What difference have you made today, to your business, your family, your community or to the life of someone else?